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When you get on a vanRaam bike, you want everything to be just right. Smooth, safe, and set up precisely to your specification. "Every bike that leaves our factory goes through a double final inspection, which includes actually riding it," says Hein Visscher, Product Quality & Compliance Manager at vanRaam. What does that actually involve?
If you visit vanRaam, you'll see people cycling through the factory all day long. Hein: "That's because every bike that's assembled goes through two final checks. First, the mechanic does a test ride to see, feel, and listen to whether everything is right. Then the quality inspector installs the software and does an additional test ride to be one hundred per cent certain that the bicycle leaves the factory in perfect condition.”
Product Quality & Compliance Manager
The frame, the foundation of every bike, is tested at multiple stages. "Frames are randomly checked in a 3D scanner to monitor the process. Are all the dimensions correct? Are all the welds right? Are there any deviations?" says Hein.
Product Quality & Compliance Manager
Because the entire production process takes place in-house, quality can be monitored at every step. That starts with the choice of materials. "Our frames are made from steel rather than aluminium, which makes them exceptionally strong. The paint finish, from our own paint shop, is also built to last, able to withstand years of harsh weather."
New bike development involves extensive testing, too. Alongside user trials and internal testing, every bike goes on the roller bench. "We check load capacity, among other things. We simulate sitting on the saddle or riding over a bumpy road 300,000 times. Yes, that's a lot. And because you shouldn't only mark your own work, we also bring in an independent testing agency. It's test, test, and test again, and that’s something we can be proud of.”
In this column, Jan-Willem Boezel, CEO of vanRaam, explains why vanRaam prefers to make tens of thousands of special bikes rather than hundreds of thousands of identical ones. His belief is clear: everyone deserves a bike that truly suits their body, situation and wishes. Or, as Jan-Willem puts it: "Our goal is simple: to make the best cycling bike for everyone."
Innovation driver, high-tech adopter, global market leader. vanRaam, the specialist bicycle manufacturer, brings all of this together. A visit to the company’s headquarters in Varsseveld in the Netherlands reveals a business driven by energy and ambition.
Do you doubt your balance on a bike? Do e-bikes, cargo bikes, and scooters around you make you feel insecure? Or do you react a little slower than you used to? With vanRaam’s models, cycling is always possible, because we focus on what is possible. This constantly leads to new ideas. Jolien Heeman, Director of Product Management: “If it hasn’t been invented yet, we’ll invent it ourselves.”
'Due to demographic developments and the increasing interest of older people in health and an active lifestyle, this bicycle category has significant and sustainable growth potential.' Gerwin Sieders, Chief Commercial Officer at vanRaam, discusses the opportunities and challenges in the special needs bicycle market in an interview.
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