Van Raam in magazine as ambassador of Bergh in het Zadel

Van Raam is Ambassador van Bergh in het Zadel for the Cancerfoundation​. The main goal of the Bergh in het Zadel Foundation is to raise money for the battle against cancer. In the special anniversary edition of the Ambassador Magazine Ronald Ruesink, commercial director of Van Raam, tells more about Van Raam in an interview.


Anniversary edition ambassador magazine with Van Raam

Van Raam in anniversary edition of the Ambassador Magazine

With the money raised by the foundation Stichting Bergh in het Zadel, the foundation implements a new research project against cancer every four years. Since 2010 Stichting Bergh in het Zadel has established the ambassadorship. These ambassadors stand for Bergh in het Zadel, they are indispensable. Because partly thanks to them Bergh in het Zadel can finance research projects on the long term (source: Stichting Bergh in het Zadel).

As ambassador Van Raam is featured in the anniversary edition of the Ambassador Magazine. This is an annual magazine for ambassadors of Bergh in het Zadel for the fight against cancer.

Interview with Ronald Ruesink

Mirjam Lems visited Van Raam and interviewed commercial director Ronald Ruesink for the Ambassador Magazine. In the article Mirjam writes about the development of Van Raam, more about innovation, about her tour of the building, the Edwin van der Sar Foundation and about the personal contact at Van Raam.

Below are some highlights from the article.

Van Raam in magazine as ambassador of Bergh in het Zadel
The management of Van Raam (photo: Robin Sommers)

About Van Raam

In the beginning of the article, the start and development of Van Raam is mentioned, among other things. From the first factory in Amsterdam, to the current premises. This is the smart and sustainable building in Varsseveld, with which Van Raam won a tender for a smart and clean factory.

You can read more about the history of Van Raam in the article: 'Van Raam manufacturer of adapted bikes throughout the years'.

More about Van Raam

Personal contact

Van Raam delivers bicycles all over the world, but values personal contact. Ronald says during the interview: "In Japan people cycle a lot, so we deliver a lot of bicycles there. But in countries like Italy and Spain, until recently, hardly any people cycled and that is slowly changing. These are interesting developments for us. We are doing well online, but have nevertheless decided to visit dealers in person. I am currently planning for visits in Germany. This personal contact is appreciated, a face with the company you do business with makes everything a lot easier".

"This personal contact is appreciated, a face with the company you do business with makes everything a lot easier" - Ronald Ruesink

Innovation

Innovation is also very important to Van Raam. For example, Van Raam has its own innovation hub, called Innovar, together with two other companies in Varsseveld. The students of this innovation hub work on their internship or graduation project at Van Raam and thus ensure that Van Raam continues to innovate. The smart and sustainable building, innovative production process, Smart Industry and Smart Working contribute to the innovative character of Van Raam.  You can read more about the innovation at Van Raam on the innovation page.

Innovation at Van Raam
Van Raam paintshop in ambassador magazine
The paint shop at Van Raam (photo: Robin Sommers)

A peek in the Van Raam factory

After the interview Mirjam Lems got a tour at Van Raam. In the article Mirjam describes the visit to the showroom, the shipping department, the warehouse, the production department and the assembly department. The article says: "A lot of daylight is the first thing that stands out, next to an overwhelming amount of bicycle frames that passes by in no time, in all kinds of different stages of the production process".

In the article, the writer also talks several times about the ambience at Van Raam: " We are welcomed kindly by the employees everywhere. It's clear to see that the employees enjoy working at this family business". 

Have you become curious about the Van Raam factory and would you like to take a peek? Take a virtual peek in the company video below and take a look at the photos from the article (photos: Robin Sommers).

Ambassador magazine at the Van Raam factory - Production department
Ambassador magazine at the Van Raam factory - Paint shop
Ambassador magazine at the Van Raam factory - Warehouse
Ambassador magazine at the Van Raam factory - the Warehouse
Ambassador magazine at the Van Raam factory - Test ride
Ambassador magazine at the Van Raam factory - Entrance

Read the full article (in Dutch)

You can read the full article in PDF via the button below.

The full edition of the Ambassador Magazine can also be read via the website of Bergh in the Saddle. The article can be found on page 54 in the pdf viewer (in the magazine itself it are pages 106 and 107).

Read full article (in Dutch)