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    Marjolein Boezel and Ronald Ruesink from Van Raam

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    Marjolein Boezel and Ronald Ruesink pass the baton

    vanRaam \ General
    vanRaam
    Marjolein Boezel and Ronald Ruesink from Van Raam

    The staff of bicycle manufacturer vanRaam bid a festive farewell to directors Marjolein Boezel and Ronald Ruesink last December 2024. After decades of dedication to the growth and innovation of vanRaam, they officially handed over the reins to their successors as of January 1, 2025. Marjolein and Ronald have now chosen to focus on family and leisure, but remain connected to the company as shareholders, ambassadors, and advisors.

    More than 30 years at vanRaam

    Marjolein Boezel and her brother-in-law Ronald Ruesink are inextricably linked to the history of vanRaam. Ronald started at vanRaam in 1991, and Marjolein joined in 1993. In 2001, they, along with Marjolein's brother Jan-Willem Boezel, took over the family business from their father (in-law) Piet Boezel. Under their leadership, vanRaam grew from a small family business into a large international manufacturer of innovative custom bicycles.

    Their legacy includes groundbreaking solutions, such as the first wheelchair bike and the popular duo bike. Thanks to their vision and dedication, vanRaam has become a leading player in the market. Now, Marjolein and Ronald are making room for family, leisure, and new personal challenges.

    Marjolein Boezel and Ronald Ruesink from Van Raam
    Marjolein Boezel and Ronald Ruesink with some gifts.

    It's wonderful how vanRaam has grown from a small family business into an international bicycle manufacturer, while staying true to our core values. The most beautiful aspect remains that we change lives by giving people back their mobility and happiness.

    Ronald Ruesink

    Festive farewell with staff and family

    Marjolein and Ronald preferred a modest farewell, but a special surprise was organized for them nonetheless. The farewell took place during the last quarterly meeting of 2024, with all vanRaam employees and family members of Marjolein and Ronald. As a memento, they received, among other things, a vanRaam timeline, which has been given a special place within the company. The farewell was informal and festive, marked by gratitude for their years of commitment and dedication.

    Ronald Ruesink and Marjolein Boezel with the Van Raam timeline
    Ronald Ruesink and Marjolein Boezel with the vanRaam timeline.

    The farewell was just like the culture at vanRaam: respectful, warm, loving, with a great sense of humor. Work hard, learn hard, and of course, play hard!

    Marjolein Boezel

    Continued involvement and new management

    Marjolein and Ronald have stepped down as directors but remain involved with vanRaam as shareholders. Their experience and knowledge continue to be a valuable source of advice for the company. Jan-Willem Boezel remains active in the management and, together with the new management team, will continue the success of vanRaam.

    The succession has been carefully prepared for some time now. The management of vanRaam is now formed by a core team of three directors, who are responsible for the overall leadership and strategic direction of the company:

    • Jan-Willem Boezel (CEO)  

    • Gerwin Sieders (CCO)  

    • Robert Lamain (CFO)  

    Additionally, the management team includes specialized directors responsible for domains such as operations, business development, information management, HR, and product management.

    Van Raam management: Gerwin Sieders, Robert Lamain, and Jan-Willem Boezel
    From left to right: Gerwin Sieders, Robert Lamain, and Jan-Willem Boezel.

    Future outlook for vanRaam 

    With the new management and the collaboration with investment company Armira, vanRaam looks to the future with confidence. The foundation laid by Marjolein, Ronald, and Jan-Willem provides a solid basis for further growth.

    vanRaam remains committed to providing people worldwide with mobility and freedom through innovative bicycle solutions.

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    vanRaam announces strategic partnership with Armira for further international growth

    Varsseveld, July 10, 2023 - Promoting international growth and ensuring the future and long-term vision of vanRaam is of the utmost priority for the Boezel and Ruesink entrepreneurial family. In close collaboration with Armira, the shareholders of vanRaam (Marjolein Boezel, her brother Jan-Willem Boezel, as well as their brother-in-law Ronald Ruesink) are creating optimal conditions to consistently continue the exceptionally positive development of recent years.

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